Speed and the Puma lifestyle : Usain Bolt and Jochen Zeitz

Usain Bolt has the full support of Puma in a way no other athlete enjoys from a sponsor; with the help of Jochen Zeitz it was a win-win for the man and the brand.

The revolution at Puma has seen deals that should make other lifestyle brands sit up and take notice; when it comes to lifestyle and living in the fast lane explosive growth and speed go together perfectly ... over 100m and 200m.