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Monday, September 3, 2007

Shanghai China, Yokohama, Daegu call all World class Athletes

Post Europe race meetings to be held in Shanghai, China; Yokohama, Japan; and in Daegu, South Korea are crucial in this pre-Olympic year for any top flight runners.

Triple world champion Tyson Gay, world record holders Liu Xiang, Asafa Powell, Yelena Isinbayeva, Kenenisa Bekele and Meseret Defar and Olympic and world champion Jeremy Wariner are among numerous elite athletes considering or signed up for one or more of the meetings, their agents say; these 5km, 200m, 100m and 400m racers will be looking to cash in and at the same time add to their profile in China as their Olympic bids get rolling.

"With the world championships in Osaka, the 2008 Olympics in Beijing and the 2011 world championships in Daegu, there are going to be lots of things happening in Asia in track and field," Powell's agent, Paul Doyle, told Reuters in an interview.

The Olympics are key to major marketing intitiatives by Nike, Adidas and other major sports brands who they all need their stars to be know to the highly brand obsessed China market. A "no show" in Shanghai would be a commercial and personal mistake for any medalist from Osaka who is looking for the support of his team or wanting to become known to the Chinese market in the run up to Beijing.

Wariner fits the bill perfectly with his signature shades and diamons; China will not be able to get enough of him; and of course the flying Liu.

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