Shanghai China for Gay and other medalists in run for Beijing and commercial Gold
Shanghai China, Yokohama and Daegu hail the fastest runners in the world.
With post Europe race meetings to be held in Shanghai, China; Yokohama, Japan; and in Daegu, South Korea are crucial in this pre-Olympic year for any top flight runners.
Triple world champion Tyson Gay, world record holders Liu Xiang, Asafa Powell, Yelena Isinbayeva, Kenenisa Bekele and Meseret Defar and Olympic and world champion Jeremy Wariner are among numerous elite athletes considering or signed up for one or more of the meetings, their agents say; these 5km, 200m, 100m and 400m racers will be looking to cash in and at the same time add to their profile in China as their Olympic bids get rolling.
"With the world championships in Osaka, the 2008 Olympics in Beijing and the 2011 world championships in Daegu, there are going to be lots of things happening in Asia in track and field," Powell's agent, Paul Doyle, told Reuters in an interview.
The Olympics are key to major marketing intitiatives by Nike, Adidas and other major sports brands who all need their stars to be know to the highly brand obsessed China market; these athletes are going to be hot for a year to come but remain generally unknown in China, let alone the brand of shoes they wear, whose sunglasses they prefer and anything else of significance.
A "no show" in Shanghai would be a commercial and personal mistake for any medalist from Osaka who is looking for the support of his team or wanting to become known to the Chinese market in the run up to Beijing.
Will Tyson gay be able to captivate the Chinese market as quickly as he is covering the track remains to be seen.
Wariner featured on www.400m.com as a standout athlete fits the bill perfectly with his signature shades and diamons; China will not be able to get enough of him.
Of course the flying Liu winning gold over the 110 Hurdles will be sure to have the hearts of the nation clearing them with him in Shanghai.
With post Europe race meetings to be held in Shanghai, China; Yokohama, Japan; and in Daegu, South Korea are crucial in this pre-Olympic year for any top flight runners.
Triple world champion Tyson Gay, world record holders Liu Xiang, Asafa Powell, Yelena Isinbayeva, Kenenisa Bekele and Meseret Defar and Olympic and world champion Jeremy Wariner are among numerous elite athletes considering or signed up for one or more of the meetings, their agents say; these 5km, 200m, 100m and 400m racers will be looking to cash in and at the same time add to their profile in China as their Olympic bids get rolling.
"With the world championships in Osaka, the 2008 Olympics in Beijing and the 2011 world championships in Daegu, there are going to be lots of things happening in Asia in track and field," Powell's agent, Paul Doyle, told Reuters in an interview.
The Olympics are key to major marketing intitiatives by Nike, Adidas and other major sports brands who all need their stars to be know to the highly brand obsessed China market; these athletes are going to be hot for a year to come but remain generally unknown in China, let alone the brand of shoes they wear, whose sunglasses they prefer and anything else of significance.
A "no show" in Shanghai would be a commercial and personal mistake for any medalist from Osaka who is looking for the support of his team or wanting to become known to the Chinese market in the run up to Beijing.
Will Tyson gay be able to captivate the Chinese market as quickly as he is covering the track remains to be seen.
Wariner featured on www.400m.com as a standout athlete fits the bill perfectly with his signature shades and diamons; China will not be able to get enough of him.
Of course the flying Liu winning gold over the 110 Hurdles will be sure to have the hearts of the nation clearing them with him in Shanghai.
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