Gay & Felix in Adidas London olympic 50 million Pound Blitz
Adidas will become their third major sponsor of London 2012.
The £50 million deal, will be confirmed at a press conference on Thursday featuring Tyson Gay and women's 200 metres world champion Allyson Felix.
Gay a top Adidas athlete has been off the track for a while now since OSAKA and Powell has been making all the running news with his world record run over 100m. See more at www.100m.com.
This is a step on the way to the £2 billion target they have set for staging the 2012 Games.
Adidas become the third company to back London 2012's 'top tier' sponsorship programme.
There is a £80 million deal with high street bank Lloyds TSB.
French energy giant EDF have agreed to pay about £50 million.
The £50 million deal, will be confirmed at a press conference on Thursday featuring Tyson Gay and women's 200 metres world champion Allyson Felix.
Gay a top Adidas athlete has been off the track for a while now since OSAKA and Powell has been making all the running news with his world record run over 100m. See more at www.100m.com.
This is a step on the way to the £2 billion target they have set for staging the 2012 Games.
Adidas become the third company to back London 2012's 'top tier' sponsorship programme.
There is a £80 million deal with high street bank Lloyds TSB.
French energy giant EDF have agreed to pay about £50 million.
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